2019 ONE Conference on Aug. 8

By kyle, Steve Moore, Senior Vice President and Chief Marketing/Communications Officer
July 26, 2019
To:
From:
Subject: 2019 ONE Conference on Aug. 8
Date: Jul 26, 2019

Dear Marketing and Communications Colleagues,

You're invited to the 5th Annual ONE Conference – our annual meeting of University marketing strategists, creators and communicators. This year's conference is about the shared ownership, growth and the evolution of the University of Arizona brand.

Thursday, August 8, 8 a.m.-4 p.m.
Location: Tucson Convention Center
RSVP here by August 1 to help us plan accordingly. Marketing & Communications will provide breakfast and lunch and will also cover parking at the TCC.

We've planned exciting networking opportunities, plenary sessions and breakout sessions that will inspire collaboration and inform our marketing and communications work moving forward.

Specifically, our new brand agency of record, 160over90, will take us through the positioning and creative behind our upcoming brand and capital campaign. Marketing research experts, Kantar Media will share powerful Gen Z insights and our partner in the development of our core Purpose + Values, The Purpose Institute, will guide us through how we express these across the University.

We'll also hear an update from our colleagues on the Strategic Plan initiative 5.2A2 – Constituent Relationship Management (CRM), who will bring us up to speed on the system we’ve named "Trellis," powered by SalesForce.

Please contact us at brand@arizona.edu with any questions or trouble with the RSVP form.

Bear Down!

Steve Moore
Senior Vice President, Chief Marketing/Communications Officer
Marketing & Communications

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