University Analytics and Institutional Research, a team of more than 50 analysts, data scientists and support staff, is not only the source for institutional data, but also the go-to resource where colleagues can learn what that data says about the University, and how they can use it to advance their units' missions. "I want to get to a point where people are not thinking about data as a need or a check box," says the University's chief data officer, Ravneet Chadha. Instead, he wants them "looking at it to learn more about the place where they work or go to school."