Cultural performances, profiles on social media and branded merchandise will all be a part of the University of Arizona's celebration of Hispanic Heritage Month, which runs from Sept. 15-Oct. 15.

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The university will again honor the Hispanic community using a cultural logo, which will be featured on branded merchandise available at the BookStores and the university's Amazon site. Hispanic Heritage Month merchandise will also be available on the Fanatics online store for the first time. A portion of the sales from these sites will help benefit students through the Adalberto and Ana Guerrero Student Center.

The annual Hispanic Heritage Night football game is Sept. 16 at 8 p.m. against the University of Texas at El Paso. The University of Arizona Hispanic Alumni Tailgate begins at 5 p.m. on the southwest corner of North Cherry Avenue and East University Boulevard. The event will feature pre-game music by Tecnobanda La Picosa. Tickets to the tailgate and the game can be purchased on the Hispanic Heritage Night ticket page. Tickets to the tailgate include food, beverages and a seating area. Tickets are not required to watch the live music and entertainment.

Arizona Athletics will display facts about the university's Hispanic-Serving Institution designation on the video board at Arizona Stadium before the game, and halftime will feature a mariachi and folklórico performance. Athletics will also be featuring content through its Facebook, Instagram, Twitter and LinkedIn accounts, including interviews with Hispanic student-athletes and staff members.

Hispanic Heritage Night is also being supported by the Latinx Faculty and Staff Association, which is encouraging Hispanic faculty and staff members to join. The association was featured in Lo Que Pasa in April as part of a series on affinity groups at the university.

The university focuses throughout the year on providing Hispanic students and employees with opportunities and resources to enhance their campus experience and supports projects and initiatives to spotlight the culture and contributions of the Hispanic community. See some related stories from the last year below.

• Multilingual Curriculum Project translates university courses into other languages
• UArizona again named Fulbright HSI Leader
• UArizona center partners with Nogales artists to tell the story of the border through art
• UArizona bilingual journalism program is preparing students for a new era of global media
• UArizona receives $3M for retention and career prep programs for Hispanic students