A Coca-Cola Campus
The UA has selected Coca-Cola as its exclusive beverage provider.

By La Monica Everett-Haynes, University Communications
July 16, 2008

The University of Arizona is now a Coca-Cola campus.

A new agreement between the University and Coca-Cola, the largest beverage company in the world, means Coca-Cola is now the UA’s exclusive beverage provider and that the company’s products will be sold throughout the campus.

As part of the 10-year agreement between the UA, Coca-Cola North America and Coca-Cola Enterprises, the company has agreed to fund a number of new and existing student-focused initiatives and programs at the UA, including those in the Center for Student Involvement and Leadership and wellness and diversity initiatives.

Coca-Cola also agreed to underwrite activities associated the Accolades student recognition program, speaker series and the Freshman Convocation – the UA’s annual welcome ceremony for incoming freshmen.

“We’re excited to welcome Coca-Cola to the UA community and look forward to collaborating with our new partners to create exclusive programs to help enhance campus life for our students,” said Dan Adams, the UA associate vice president for student affairs.

Adams said the UA is still working with Coca-Cola to determine particulars, but signs of change are already taking place on campus.

Expect to find Coca-Cola products in all vending machines on campus, in fountain outlets and in UA-operated restaurants and dining locations. Key areas include Arizona Student Unions, Campus Dining Services along with various other units in the Office of Student Affairs as well as Arizona Athletics.

The company is also creating customized marketing programs and sampling opportunities and will be placing new signage, menu boards and fountain dispensing equipment in UA athletic venues.

The sponsorship commitment is one of the most significant sports sponsorships for Arizona Athletics and will allow for multiple Coca-Cola brands to connect fans of the athletic program. "The athletic department is extremely pleased to have Coca-Cola join our corporate partner team,” said UA Athletic Director Jim Livengood.

"Arizona has become one of the most recognized programs in the nation just as Coca-Cola has become a global leader in the marketplace,” Livengood said. “We are excited and look forward to a long relationship between our two organizations.”

And those who carry the UA’s CatCard – the University’s photo identification card – will be able to make purchases from new vending machines that will accept meal plan payments through the card. The new vending machines will also accept Visa and MasterCard.

“We’re ready to kick off an exciting and mutually beneficial relationship with the UA and make Coca-Cola part of the Wildcat tradition,” said Sharon Byers, vice president for national programs and regional assessment management for Coca-Cola North America. “This agreement marks the beginning of an exciting and mutually beneficial relationship with the UA students, staff and faculty,” Byers added.

The UA initiated a request for proposal process toward the end of its 10-year contract with Pepsi-Cola. The six-month process, which began last fall, ended with Coca-Cola being the top bidder for a new 10-year deal.

“We’ve enjoyed a wonderful relationship with Pepsi-Cola for the past 10 years and now look forward to establishing a similar relationship with Coca-Cola,” Adams said. “We’re excited to welcome Coca-Cola to the UA community and look forward to collaborating with our new partners to create exclusive programs to help enhance campus life for our students.”

The UA’s Campus Dining Service is currently working with Coca-Cola and Pepsi-Cola to ensure a smooth transition.

Coca-Cola is also working to create customized marketing programs and sampling opportunities for UA students and faculty that will feature multiple brands from the Coca-Cola beverage portfolio. Key focal points for activation will include the Arizona Student Unions and Campus Dining Services, the division of Student Affairs and the UA Athletic Department.

Jeff Sigmen, the vice president for On-Premise with Coca-Cola Enterprises, said “we look forward to a decade of refreshing the UA.”

Extra info

Coca-Cola will directly support and provide funding for student-run programs within the UA’s Center for Student Involvement & Leadership, wellness and diversity initiatives and the vice president's program for funding creative excellence through the Office of Student Affairs.


A significant piece of the multi-year partnership includes sponsorship elements managed by Arizona Athletics and IMG College, making Coca-Cola the official soft drink of the Arizona Wildcats. The sponsorship will include such programs as retail marketing promotions, stadium signage, individual game day sponsorships, Fan Fiesta entitlement, official partnership with ArizonaAthletics.com and Olympic sports sponsorships.


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