Steve Moore, a strategic brand builder with international corporate, higher education and sports marketing experience, has been appointed senior vice president and chief marketing and communications officer for the University of Arizona. He joined the senior executive team at the UA on July 9.

"Steve has just the right mix of experience and offers a unique perspective on branding," said UA President Robert C. Robbins. "He shares my appreciation for the university and its students, research impacts and facilities. He is a natural collaborator who will work with teams across campus to increase brand awareness and align messaging with our forthcoming strategic plan. Steve is excited to work with everyone to tell the story of the UA and enhance our international reputation."

Moore will be responsible for the strategic communication of university accomplishments to a diverse group of stakeholders and for building an influential brand that motivates the students, faculty, staff and supporters to become part of the effort to advance the Arizona enterprise.

Moore has an extensive background in corporate marketing, along with marketing and communications experience at the highest levels of both Texas A&M University and the Texas A&M System, which is comprised of 11 universities, seven state agencies, a law school and a health sciences center.

He was the first chief marketing officer at Texas A&M University and was vice chancellor of marketing and communications for the Texas A&M System. He piloted the strategic assessment document that led Texas A&M to join the Southeastern Conference in athletics and directed Texas A&M's first formative brand and institutional purpose platform. Moore also served as vice president of communications, marketing, public relations and public affairs at the University of Texas Southwestern Medical Center.

Moore began his corporate marketing career with Coca-Cola, one of the best-known brands on the planet. His successes there included initiating Coca-Cola's first NASCAR team sponsorship — a longtime partnership that continues to grow — and directing the company's foray into English soccer with the Coca-Cola Cup, which led to FIFA sponsorship and a global audience. While working for IMG, a sports marketing agency, he led the research, sales and marketing for the redevelopment of London's Wembley Stadium, an $800 million enterprise that was IMG's second-largest venture and its first successful international seat license program.

HIs first major assignment will be to lead brand research, development and implementation in conjunction with the UA strategic plan.