Sept. 23, 2019 Proposed Trade Deal Has Big Arizona Implications University of Arizona experts take a closer look at the United States-Mexico-Canada Agreement, which has been proposed to take the place of the North American Free Trade Agreement.
March 6, 2019 High-calorie Desserts Could Promote Healthier Eating New research suggests that selecting an indulgent dessert at the start of a meal could lead diners to choose lower-calorie meal options.
Feb. 6, 2019 When Perusing Online Reviews, Shoppers Value Quantity Over Quality Consumers are more likely to purchase products that have lower ratings but more reviews than products with higher ratings but few reviews, researchers found.
Feb. 5, 2019 New UA-affiliated Corporation Targets Defense Research The University of Arizona Applied Research Corp. will focus the UA's research strengths in several diverse areas on solving national security issues.
Jan. 25, 2019 Tucson Entrepreneurs Launch Second Fund to Advance UA-Related Startups UAVenture Capital has launched a second venture capital fund designed specifically to help finance the commercialization of emerging and disruptive technologies formulated by UA researchers, faculty and students.
Nov. 13, 2018 A World Without Brick-and-Mortar Stores? Even Avid Online Shoppers Say, 'No, Thanks' The majority of consumers think the extinction of brick-and-mortar stores would be bad for society, according to a new UA-led study that explores consumers' perceptions of today's transforming retail environment.
Sept. 5, 2018 Irony Is the New Black Research by Caleb Warren, assistant professor of marketing at the UA, indicates that consuming brands ironically is a way to secretly signal our identity or beliefs to people who know us.
June 26, 2018 Study: UA Tech Park Has $2B Economic Impact The UA Tech Park, a center for high-wage jobs, remains one of the largest employment hubs in southern Arizona, hosting 52 companies and organizations that employ 5,870 skilled workers.
June 26, 2018 UA-Related Firms Receive First Local Venture Capital Investments Tucson's newest early-stage capital fund, UA Venture Capital Fund LLC, has announced that its first three investments will include UA-connected companies Codelucida and Regulonix.
May 8, 2018 Want To Be Seen as Cool? Then Just Say 'Cheese!' and You Will Be A widespread belief holds that being inexpressive is cool, but UA assistant professor of marketing Caleb Warren says that's not the case. A smiling person is seen as more cool.