The University of Arizona will step into a new era of campus culture on Friday, April 12, when the Bear Down Music Festival rocks the main stage on the UArizona Mall. Headlining the festival is Nashville-based pop band COIN, with an opening performance from underground rapper Redveil.

In addition to visiting artists, student groups Desert Child and The Hawthorne Experience will perform. In addition to the music, attendees will enjoy interactive mural painting, food trucks, photo booths, rides and inflatables, face-painting, henna art, airbrush tattoos, a drink tent sponsored by Coca-Cola and Arizona Student Unions and more.

The festival is the work of Associated Students of the University of Arizona and the Wildcat Events Board, a student-run group within ASUA responsible for developing social and educational opportunities for UArizona students.

"Our goal is to give back to the student body with events that are free, fun, informative, educational and entertaining," said Maya Kostov, a junior and member of the Wildcat Events Board. "Who doesn't love a music festival? Let's go to a festival on the mall with your friends, live it up and experience some really cool music."

UArizona students, faculty and staff are invited to attend. Admission is free, while a $7 wristband provides access to the full festival experience, including rides and a free nonalcoholic drink.  

While the Bear Down Music Festival marks the beginning of a new tradition on the UArizona campus, it also marks the end of another. The festival replaces Spring Fling, which first took place on campus in 1974 and was last held in 2019.

"We want to kick things off strong and set a precedent for future years," said Talia Myrick, associate dean of students and director of student governance and programs. "The Bear Down Music Festival is completely planned by students, for our students. I am excited to see their work, and how we can evolve this event."

All proceeds from the festival will fund student-led organizations on campus through ASUA.