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New research suggests that selecting an indulgent dessert at the start of a meal could lead diners to choose lower-calorie meal options.
Consumers are more likely to purchase products that have lower ratings but more reviews than products with higher ratings but few reviews, researchers found.
A new career-centered degree in the College of Humanities will give students an educational path that integrates professional training and skills in intercultural competence.
Research by Caleb Warren, assistant professor of marketing at the UA, indicates that consuming brands ironically is a way to secretly signal our identity or beliefs to people who know us.
UA researchers have developed AVATAR, an interactive system that interviews border crossers, monitors thousands of physical signals and alerts agents when it detects deception.
Tucson's newest early-stage capital fund, UA Venture Capital Fund LLC, has announced that its first three investments will include UA-connected companies Codelucida and Regulonix.
The Eller College of Management again was recognized for excellence in management information systems, appearing at No. 5, and the James E. Rogers College of Law climbed to No. 41.
Women report more incivility experiences at work than men, but who is at fault for instigating these behaviors? A UA researcher set out to answer that — and got surprising results.
Compassionate practices improve nurse well-being and also the experience of patients, according to research involving Allison Gabriel of the UA's Eller College of Management.
Urbix Resources has licensed a portfolio of lithium-ion battery and related materials technologies invented at the UA. Urbix co-founder Adam Small graduated from the Eller College of Management.