Archival papers from University Libraries' Special Collections reveal two different claims to the discovery of the UA's best-known salvaged artifact, back in the spotlight for Sunday's dedication of the USS Arizona Mall Memorial and the 75th anniversary of the attack on Pearl Harbor.
A team led by UA astronomer Vishnu Reddy has characterized the smallest known asteroid using Earth-based telescopes. Asteroid 2015 TC25 measures just 6 feet across.
Advertisers often use humor to grab consumers' attention, but they should do so with caution, UA research suggests. Two equally funny advertisements can have very different effects.
Kassandra Kirk is involved in a nationwide marketing challenge through an Eller College of Management course, and she says the class has been an inspiration.
