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Sudha Ram, a professor of management information systems, directs the UA's INSITE, a center that focuses on harnessing the power of big data to help businesses and organizations make better-informed decisions. (Photo: Bob Demers/UANews) Sudha Ram, a professor of management information systems, directs the UA's INSITE, a center that focuses on harnessing the power of big data to help businesses and organizations make better-informed decisions.