Dr. Matthew Lapierre Turbeville Talk on April 15, 2021
Please join the Frances McClelland Institute for Children, Youth, and Families on Thursday, April 15, from 3:45-5 p.m. for our last Turbeville Talk of the Spring 2021 semester! Dr. Matthew Lapierre, assistant professor in the Department of Communications, will be presenting his research titled "Negotiating the Child's Consumer Environment: Current Challenges for Parents and Children." We hope to see you there!
Abstract: The average child growing up in the United States is typically exposed to hundreds of thousands of marketing/advertising messages by the time they reach adulthood. Companies are eager to reach these young consumers because they spend their own money on products, represent a lifetime of future purchases, and are vital contributors to family spending. However, researchers and child advocates have long worried that commercial exposure is potentially harmful to children and families and that targeting children with these messages is fundamentally unfair because of children’s cognitive/affective immaturity. This talk will explore these particular issues by reviewing the author’s research on children's consumer environments, the issues parents face regarding children’s consumer behavior, and how children's development is specifically implicated as they enter the consumer environment.
About Dr. Lapierre: Lapierre is an assistant professor of communications at the University of Arizona. His research explores how media affects health and well-being, particularly among children and families. Research projects include investigations of the influence of marketing cues on children's consumer behavior, the development of children's persuasion awareness/susceptibility, understanding how parents manage consumer issues with children, how media engagement influences gun attitudes among adults and children, and the role smartphones play in shaping our interpersonal relationships and well-being.