Workshop – 'Designing Marketing for Everyone'
From print collateral to signage, videos, photography, tone and voice, and social media, how do we intentionally incorporate diversity into our marketing efforts?
Using stories from their professional experience, UA Libraries' Kenya Johnson, marketing and communications manager, and Shelly Black, associate marketing specialist, will show you what has worked and what hasn't. They'll also give you tips and resources that will help you create a new toolkit. Whether you're a new or experienced marketer, be inspired to make all of your constituents feel seen, heard and respected.
This will be the final presentation in a three-part series on designing inclusive and accessible experiences. This series is a collaboration between Disability Resources and University Libraries.